Transparency and Sustainability
Consumers today increasingly recognize the importance of sustainability, but they often find it to be complex and overwhelming. And while consumers want to make steps towards leading a more sustainable lifestyle, they are often misled by conflicting information and even question the trust they put in developers.
Here are a few considerations:
- With many food and beverage developers taking concrete steps towards sustainability, it is important to be clear and transparent about sustainability initiatives to promote trust.
- Consumers expect brands to lead the way so that they can make small everyday efforts towards sustainability.
- It is important for developers to link sustainability to other benefits like quality, flavor or taste to motivate purchase and drive loyalty.