Creativity-fueled favorites with a foot in the familiar and eyes on the flavors ahead.
What’s it about food trucks & halls…
NOTABLE SHARE OF STOMACH
Food trucks rakes in more than $2 billion in annual revenue. And from 2010 to 2017, there was a roughly 700% increase in food halls in the United States. -Food Truck Nation, New York Times
Consumers in the street food snack culture discuss a range of cuisines and foods originally from: China, Japan, Korea, Thailand, Vietnam, Malaysia and India. Many look for authentic, “real,” or “actual” versions of this cuisine. -MotivBase, Street Food Snack Consumer Focus Group Research, 2019
Less expensive overhead costs [for food trucks and halls] make it an easier option for many chefs wanting to test their recipes and dishes on the public. -Ebco
KEY THEMES & TASTES:
To get started on your innovation inspired by the food trucks and halls, contact your McCormick account manager or contact us today.