The modern take on the mighty oat showcases brands eager to engage a new audience, with updated berry and fruit flavors, nutty and salty mix-ins, and even savory Italian-inspired fare.
Why This Trend Will Stick
ODE TO OATS
Oats are rapidly stealing the limelight across the globe, owing to the increased health awareness and benefits of oats consumption. High demand for healthy breakfast from the consumer, due to several health benefits have a positive impact on the oats market globally. - Reuters
BEAUTIFUL BOWLS
Today, you’ll see beautifully adorned oatmeal bowls—accessorized with berries, pumpkin seeds and geometrically placed apple slices—all over Instagram (over 3 million results) and influencer accounts. Posts often boast hashtags like #healthylifestyle or #fitfoodie. Goop referred to the soggy staple as “Cozy. Hot. Satisfying.”- Fast Company
BREAKFAST TAKEOVER
Oatmeal is well positioned for a complete breakfast takeover at a time when consumers want the first meal more than ever. Oatmeal has long held a reputation for being healthy, especially when compared to sugar-laced cold cereal that have been adorned with talking cartoon characters. -Food Dive
Here are the micro-trends we see in this trend:
Takeaways
To ensure your mighty oat innovation taste great, contact your McCormick account manager or contact us today.
