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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
Nutrition & Functional Beverages
Nutrition & Functional Beverages

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
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Innovation

Improving an Icon: Increasing Flavor Intensity

Searching for higher flavor intensity without existing profile impact? Discover how our experts increased liking for an iconic brand’s snack product.

The Challenge

An iconic brand faced competitive pressure from brands with perceived higher intensity in flavor. The Goal: improve flavor intensity without changing their current profile.

McCormick Flavor Solutions in Action

Our teams provided descriptive analysis focused on flavor mapping the competitive set. After 30 samples were tested and reformulated based off focus group feedback, the team tested final formulas against the competitive set.

The Result

Improved consumer liking while staying true to the brand’s core taste and consumer. Our experts identified a distinct, ownable flavor position that set the product apart from competitors.

 

You deserve more. Let's get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.


Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what's next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.