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Bakery & Desserts
From first bite to final crumb.
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Consumer Health
Flavor to help the medicine go down.
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Savory
Add some irresistible oomph.
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Bars & Cereal

Raising the bar on taste.

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Frozen Desserts

Get the scoop on flavor.
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Snacks

Craveable, authentic snack flavor solutions.

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Beverage
Best in glass taste.
Nutrition & Functional Beverages
Nutrition & Functional Beverages

Pump up flavor and performance. 

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Confections
Time for a sweet treat.
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Pet Care
Pet food pets love and parents trust.
Innovation Partnership: Renovating a Heritage Brand
Innovation

Innovation Partnership: Renovating a Heritage Brand

Looking to create relevance with your consumers? Discover how our experts guided a heritage brand to new and successful innovation concepts.

The Challenge

After decades of no new product development, a new product concept failed in consumer testing with its launch date quickly approaching. The goal: deliver new concepts, insights and prototypes with a quick turnaround of 6 business days.

McCormick Flavor Solutions in Action

Our experts reassessed the target demographic and developed a white space analysis. Rapid prototyping conducted along with gathering a rapid consumer response to the concept by bringing it to local schools to test.

The Result

12 new concepts delivered for heritage and key brand. Insights provided on target demographic and after rapid consumer testing, four concepts were qualified to meet the launch window.

You deserve more. Let's get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.


Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what's next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we're here for you — every step of the way. Contact your sales representative or chat us up here.