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2023 Trend Bite - Cooking at Home

April 2023 | Marketing & Insights

About three years after the start of the pandemic, many consumers still find enjoyment from cooking some of their favorite “away from home” meals in the comfort of their own home. As time went on, consumers increasingly reached for convenient (yet flavorful) options that ensured quick clean up, easy cook and just as delicious meals. 70% of consumers said they would continue cooking at home after the pandemic, but it’s key to see how their flavor preferences, purchase drivers and interests might be shifting.

So what are we craving now? Read on to learn what’s on the menu for the 2023 home cook!

A Quick Look at at-home cooking:

• 65% of consumers say it is important when considering making a recipe from social media that it be easy to make.
• 73% of consumers say cooking at home makes them feel accomplished.
• 47% of consumers say the time it takes to cook prevents them from cooking at home more often.

View our 2023 Trend Report Bite on Cooking at Home.

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