Functional Beverage Flavor 201®
Our goal of this course is to give you insights and information to uncover key learnings on the functional beverage market, help you work better with flavor in your functional beverage product bases, and leave you feeling equipped and inspired to take on your next innovation project..
Class Topics
Anatomy of Innovation
We’ll talk through three key considerations for successful product innovation in the functional beverage space—the consumer perspective, base formulation, and picking the perfect characterizing flavor profile.
Regulatory Considerations for Functional Beverages
During this session, we’ll take a look at the laws governing labeling and product specifications including food allergens, flavoring agents, ingredient classifications, flavor categories, organic, and more. Then, we’ll briefly discuss current events and the implications they may have on the functional beverage industry and your product development.
Flavor & Marketing Trends
Together, we’ll explore ways beverages are adapting to meet consumers’ growing interest in health and wellness; uncover how throwback flavors and exotic fruit varietals are transforming each sip into a flavorful journey; and discover how bold flavors are inspiring the latest beverage innovations.
Technical Tips & Marketing Insights
for Protein & Meal Replacements; Energy & Pre-workouts; and Hydration Beverages We’ll review category & consumer insights to set the stage for understanding innovation happening within each of these three functional beverage categories. Then, our technical experts will discuss taste considerations and technical tips & tricks for formulating with various types of functional ingredients and ways to get the most out of your chosen flavor profile.
Upcoming Classes
FONA Center, Geneva, IL - FONA Center, Geneva, IL – TBD
Register Now
