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Hot & spicy food and beverages have been heating up in the retail and dining space. In fact, most Americans love spicy food: according to Instacart, 74% of diners eat hot sauce with their meals. But heat and spice aren’t limited to hot sauce, yet instead expand to a wide range of categories in the food and beverage space. Spice has even seeped into all corners of pop culture that can often influence eating and purchasing decisions for consumers. There’s more to heat than just blowing out your palate. From bright and fruity to singed and smoky, read on to learn the ingredients and flavors that can help spice up your own product line.

A Look at Spicy Ingredients:

• Hot sauce is a common meal addition for consumers. In 2020, the hot sauce market was valued at $2.75 billion. Now, it’s expected to grow at an annual rate of 7.9% CAGR through 2026, when it is expected to hit $4.9 billion, for an increase of 78%!
• Spicy snacks are most popular with younger generations: 69% of Millennials and 73% of Gen Z consumers report buying spicy snacks for themselves or their households.

View our Ingredient Hot List on Spicy Ingredients

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What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.

Let McCormick FONA’s market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. Let’s mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here for you — every step of the way.

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