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Spanning from March to June, the spring season is filled with seasonal inspired flavors and fruity and indulgent tastes consumers look forward to each year. Each spring, consumers await innovative seasonal and limited-edition products that feature exciting new flavors, formats and collaborations. Chocolate Confectionery, Snacks and Bakery dominated this season, but developers can find inspiration cross category. 
From spring’s fruity features and seasonal celebration inspired favorites to consumer interest in Honey profiles, let’s take a look back at the trending seasonal products and flavors for spring, and see where you can find inspiration for your brand.

1,473 seasonal menu items and LTOs launched in spring 2026 - Datassential

Top Flavors in Seasonal/LTO Products :

North America Introductions, March 2025 - June 2025

• Strawberry
• Peanut Butter
• Lemon
• Caramel/Caramelised
• Blueberry
• Orange/Sweet Orange
• Hazelnut
• Raspberry
• Marshmallow
• Pistachio
• Cookies & Cream
• Mango
• Apple (green)
• Lime

36% of consumers are interested in purchasing limited-edition retail items or restaurant specials/LTOs in the spring. – Datassential

Top Categories
Chocolate Confectionery, Bakery and Sugar & Gum Confectionery ranked highest for top North America categories with spring seasonal and LTOs. - Mintel

Trends of Interest

• Twists on Classics
• Texture & Flavor (Boba)
• Celebrating Spring

Twists on Classics

Consumers love a good twist on a classic. Take strawberry for example – We're seeing continued interest with this spring flavor staple in revived ways. Leverage these classic flavors by pairing with unique flavor combinations, formats or textures.

Products of Note: 

Benny Sparkling Strawberry and Rhubarb Flavored Energy Drink features 80mg of caffeine and adaptogens to promote energy and focus.

KFC Strawberry Crème Pie Poppers are handheld treats filled with strawberry and crème pie filling in a buttery crust.

Texture + Flavor

As experiential eating grows, consumers search for exciting textures and fun inclusions without sacrificing taste. We’ve seen additions like boba continue to grow in the beverage space for its chewy texture and sweet flavor. Gummy, soft, flaky, crispy or airy textures can all provide an intrigue when paired with complimenting flavors.

240% growth of boba LTOs & new/returning items (spring 2025 vs spring 2024) - Datassential Launches & Ratings

Product of Note:

McDonald’s Mango Pineapple Refresher features tropical and juicy flavors mixed with lemonade and strawberry popping boba.

Celebrating Spring

From Easter to St. Patrick’s Day, Mother’s Day and more, consumers are bringing food and beverages to the center of every occasion. Capitalize on these celebrations by developing distinctive tastes and culinary inspiration that help create memorable eating experiences conveniently at-home.

Find Inspiration From Our Consumers’ Top Spring Flavors :

• Honey
• Carrot Cake
• Key Lime Pie
• Coconut Cream Pie
• Iced Lemon Cookie
• Raspberry Cream

- McCormick Flavor Solutions Consumer Survey

The Takeaways

This spring, consumers embraced familiar flavors with a twist, interactive (and flavorful!) texture experiences, and products inspired by seasonal celebrations. Brands that blend approachable flavor, innovation, and occasion-based relevance can find opportunity for the spring season and beyond.

View our Seasonal Lookback on Spring Flavors

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You deserve more. Let’s get started.

What does true partnership look like? You deserve a flavor partner ready to turn these trends into the tangible.
Let McCormick Flavor Solutions market insight and research experts get to work for you. Translate these trends into bold new ideas for your brand. Increase market share and get to your “what’s next.” Our technical flavor, seasoning and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend.
From concept to manufacturing, we’re here for you — every step of the way. Contact your sales representative or chat us up here.