Root Beer | Harissa | Chorizo | Passion Fruit

Indulgent sweet profiles to vibrant fruity varieties, bold spicy twists and savory additions, we’re highlighting four growing flavors in the food and beverage space today to help inspire your brand. Read on for flavor and culinary insights on root beer, harissa, chorizo, and passion fruit.

Root Beer

Sweet and nostalgic, root beer’s creamy vanilla warmth and subtle herbal spice translate beyond soda into desserts and savory applications.

Harissa

Harissa is a North African chili paste blending roasted peppers, chilies, and warm spices for layered heat. As Millennials and Gen Z seek bold, global flavors, it offers strong potential across both modern and traditional applications.

Chorizo

Chorizo is a boldly seasoned sausage rooted in Spain and central to Mexican cuisine, known for its rich flavor and red hue. The U.S. plant-based chorizo market is projected to grow at an 8.7% CAGR from 2025–2035 (Future Market Insights).

Passion Fruit

Passion fruit delivers a bold sweet-tart profile with citrus, guava, and pineapple notes, making it popular in beverage and sweet applications. 83% of consumers are interested in passion fruit flavor for sweet products. Proprietary McCormick Fruit Flavor Study; Nov 2025.